FAQ

COVID-19 UPDATE

We are now doing same-day deliveries and are offering contactless pick-up from our store for cookies only. We are operating with slightly reduced hours from 11am - 8pm and have broadened our delivery range to within 15km of the store.

For contactless pick-up, please select 'click & collect' when placing your order. This will automatically set your order to pick-up from 4 D'Arblay Street, W1F 8DJ.

In order to protect our staff, and you, we ask that anyone picking up their order from the store, respects the 2m distance outside.

In this time, we are not taking any payment in store so ask please for all orders to go through the website.


The Brand

What is Crème?

Creme is a New York inspired dessert shop that puts a French twist on American classics. The French twist comes from our Executive Chef Jeremy and the American classics we specialise in are cookies and soft serve ice cream.

What does Crème mean?

Creme is ‘cream’ in French and we wanted a name that sounded soft, warm and cosy just like our cookies.

Who is the chef?

The chef is Jeremy Coste, he is a co founder of BVC, the group that own Crème, Ahi Poke and NAC. His family have had a bakery in Grenoble for 30 years, where he grew up and his wife is the Pastry Chef at North Audley Cantine where they first started testing the cookies and ice cream recipes.


The Cookies

What are your flavours?

We have 4 flavours - Milk Chocolate, Double Chocolate, Miso & White Chocolate, Banana & Dark Chocolate.

Do you do vegan?

Not yet but working on it :)

Do you do gluten free?

Not yet but we’ll launch it soon! 

Why are there nuts in all the cookies?

Because when we were developing the recipes, nothing brought the density but also the crumble to the cookie like ground almonds. We also love the subtle sweet/nutty flavour they bring to the dough. We know that lots of people are allergic so we’re going to try and develop nut free cookies! 

Where are the cookies made?

At our shop in Soho, every day.

Where did you get the recipe from?

Can’t tell you that, but can tell you that Jeremy and his wife Gabbi have been serving some of London’s favourite cookies at North Audley Cantine in Mayfair, and this recipe evolved from that one.

Are you going to do any more flavours?

Totally! We’re always working on new ones and have 100s of ideas we want to bring to you in cookie form. It’s important to us that we stay to our French roots so are keen to bring you flavours inspired by our patisserie background.

How do you make them gooey?

Secret, sorry!

Are the cookies undercooked?

No of course not! The cookies actually travel through a super smart oven that means they can never be undercooked, or overcooked for that matter. The goo is perfectly safe to eat.


The Ice Cream

What is the ice cream flavour?

Malt flavour. 

Is it gluten free?

No. 


The company

Who owns Creme?

Crème is owned by BVC, a London-based hospitality group owned by 3 French friends. Other restaurants include North Audley Cantine in Mayfair, and Ahi Poké which has sites across London.

Do you have any other stores?

There is only one Crème.


Delivery

How quickly can I get cookies?

We need 1hr notice for your cookies.

How much is delivery?

£10 in Central London and in Greater London - we charge based on the distance from the shop, up to £20.

Why don’t you deliver outside of London

We are working on it but only have one little shop!

I can’t find you on Deliveroo, why?

Deliveroo sets the radius and for the moment it is just Central London. We also occasionally turn it off when the shop is super busy so we can focus on giving our customers the best service.


Pricing

How much is a cookie?

All cookies are £4.

How much are your boxes?

£22 for 6 and £40 for 12.

Do you do big orders?

Order as many cookies as your heart desires, for special orders just email sendcookies@creme.london.

My delivery was late, why?

We use a third party courier company and while cookies are always prepared on time from our side, occasionally there are issues on the driver side. We are working to resolve all of these issues to ensure no cookies are delivered later than expected.

I wasn’t home to receive my order, now what?

If you weren’t home to receive your order during the delivery window requested, the cookies will sometimes be returned to us. The cookies can be held until the end of the day but redelivery will be at the cost to the customer.


Cookie Maintenance

How long do they keep?

The cookies are baked super fresh and we of course advise you eat them as close to the time they were baked. However, if you need to keep them for longer, they will last up to 3 days.

How should they be stored?

The box is fine but ideally in an airtight container, or you can clingfilm the box. Exposure to air is what makes them dry and too hard.

What should I do if I want to eat them in 2 days?

Put them in the oven for 5 minutes at 180C and they will go back to their gooey best!

Can they be frozen?

Yes, we recommend freezing on the day of purchase and when ready to eat, bake at 180C for 10 minutes or until warmed through.

 

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